Here are six suggestions to follow to aid in your website’s image optimization, plus three more tips.

1. Create unique filenames for images

It’s where SEO for pictures starts, starting with the name of the picture document. When you’re choosing the file names for your images you should use the correct file name for your image that includes the correct keyword phrases for your image. The reason is that your image file name is used to assist Google to determine the content of the image.

It is important to keep in mind the file name of your image is what informs Google or other major search engines about what the image’s content is.

For example, a standard image file name would be something like “IMG-1234” or similar. You can imagine that this image file name would not be very helpful to the user or Google as no one would be searching for that, and having it as a file name provides nothing to Google also.

In any case, it doesn’t imply that you can return to the days of yore of placing catchphrases into the document names of your pictures. This will be penalized, and even removed from Google. Be sure to keep your filenames clear and easy to remember and you’ll stay ahead of the curve.

2. Create alt text for image alt texts

Alt-text is essential for images on your site since it’s what you use to give better picture context. This helps indexing by search engines your images. It’s also what appears if there’s something wrong with your image, and it doesn’t load.

Google even discusses the importance of alt text within images, stating alt text can provide valuable details about the image can be used to identify the most appropriate image to show users’ queries.

3. Image size

The size of your images has a major impact on the speed at which your website loads for both visitors and search engines. The presence of large (file dimensions) pictures on your website could make your site load very. Since speed is now a factor in ranking and a ranking factor, it’s more crucial than ever before to ensure your website loads.

Images on your site could be huge files, and this isn’t good for the user experience. Optimizing the size of your images on your website is vital since all the large-size files can impact the ranking of your site in SERPs and image search results, especially when you own a huge online store with hundreds, to even thousands of pictures.

It isn’t workable to reduce the size of your image by accident it is something that must be done, or else you’ll be left with a poor quality image.

For those who don’t have access to Adobe Photoshop, you can find plenty of other excellent online tools you could change the image. Tinyjpeg is one of them and Google’s compression tool, Squoosh.

Squoosh allows you to review the progressions to picture quality before you roll out any improvements to your photographs before you make changes under your pictures. Drag and drop the image to the online application and you’re all set to adjust the size of your image file.

As you can see in that Las Vegas sign image, the left side shows smaller in size which is 27% smaller than the original image on the right. Do you see the difference in image quality?

4. Pick the best type of image file

Three major image file types are the most used types that you can use for your website. They include JPEG, GIF, and PNG. JPEG is generally the best choice since is the one that gives the most effective options to preserve image quality even when it’s compressed or changed in size.’

PNG is used to create logos because it provides the capability to create tiny images with high-quality resolution. Be cautious because a better quality display can result in the size of your file that could impact the performance of your website.

GIFs are like PNG files, as they’re small and useful, but they shouldn’t be utilized in product photographs or other larger images.

5. Create a sitemap of your image

Like a sitemap you create for all pages on your website by creating an image sitemap, or adding your images to the sitemap you already have can help Google to locate your site’s photos, increasing the chances that your photos will appear in the results of image searches and driving more traffic to your site.’

It’s crucial to include your website’s images in an online sitemap. This is particularly important for those who run an e-commerce company and wish all your images of products to be listed. Images can be added to the existing sitemap, and create your sitemap to accommodate your images. The principle is to include all your images within your sitemaps.

There are a variety of tools you can use to build your website’s web map. These two tools are excellent starting points but you can select the one that’s most suitable for your requirements.

Yoast is an essential SEO plugin if you’re operating WordPress It makes it easy to create the sitemap by switching the switch.

6. Open Twitter Cards and Graphs

If you use Facebook’s Open Graph or Twitter Card on your website you will make sure that the content on your website is more shareable, clickable, and spotted through social media.

You should be attentive to the og: image tag since it is the most important Open Graph tag as it is the one that takes up the largest amount of social feed real space.

7. Images that are

In the context of Google’s new mobile-first indexing system, it’s crucial to consider the way your website’s images perform on mobile devices. Like how you can make your website responsive One thing you may not realize is that it is possible to make your site too. With responsive images, you can guarantee that your images perform well on devices with a wide range of screen dimensions.

8. Image file structure

Google states in their latest guidelines for images that they use the path of the file as well as the name of the file to rank images.

What is this going to mean to you? Let’s take a look at optimizing your eCommerce site again since they have many items. One good idea is to arrange your photos into distinct categories that are a good fit for your various products instead of putting them all in one generic folder.

9. Structured data

To help your photos stand out, it is recommended to include structured data. When you add structured data to your photos the images will be displayed in high-quality results. This would provide users with pertinent details about your site that could bring more targeted traffic to your website.

Google Images supports structured data to:

• Product
• Video
• Recipe